Together with 71° North, AKU crosses the beauties of Norway
For four seasons, AKU has been the Official Technical Footwear Supplier of the reality show that puts contestants and crew to the test in the country’s most extreme environments.
For over 25 years, there has been one opponent in the adventures of 71° North that always remains in the race: Norway.
Cold temperatures, long routes, elevation gain and unpredictable
conditions set the pace of a journey that pushes contestants far beyond their comfort zones.
Considered the world’s longest-running reality show, the programme makes the Norwegian landscape an active part of the story: a natural setting that is both a majestic backdrop and a testing ground, where endurance, clarity of mind and adaptability make the difference.
AKU supports 71° North with technical footwear chosen to take on the terrain, the distance and the conditions of the journey.