Responsible action is a fundamental issue in the face of global challenges such as climate change and the depletion of natural resources. AKU’s commitment goes beyond simply producing outdoor footwear that meets the highest functional performance standards. This commitment is also reflected in our approach to environmental sustainability:
- a constant search for innovative design solutions aimed at minimising our environmental impact;
- promoting the responsible use and reuse of resources, with an increasingly circular economy approach.
“We feel part of a single social and environmental ecosystem; we feel responsible for its balance”
AUTORZY
Maciej Spietzberg
Odkąd sięga pamięcią, interesował się filmem. W 2018 roku odkrył głęboką pasję do opowiadania historii. Od tego czasu wyprodukował, wyreżyserował i zmontował wiele filmów, starając się połączyć je ze swoją drugą wielką pasją: górami.
Maciej Mysiak
Od czterech lat jest reżyserem, a jego celem jest tworzenie historii, które angażują emocjonalnie widza. Interesuje się różnymi rodzajami filmów, ale jego ulubione produkcje to te bardzo dynamiczne, takie jak filmy sportowe lub podróżnicze.
The Earth’s lungs
Forests around the world are disappearing at an alarming rate. According to National Geographic, “every minute, an area of forest the size of 40 football pitches vanishes from the Earth’s surface. Each year, this loss is almost equivalent to the entire surface area of the United Kingdom”. AKU is actively committed to forest conservation, starting with our footwear packaging, which is made from FSC-certified paper. The Forest Stewardship Council (FSC) is an international non-profit organisation that promotes responsible forest management worldwide.
The sources of life
Mountains are the sources of life for the entire ecosystem; from there, water flows down into the valleys to nourish hills, countryside and cities. The world’s water sources provide a substantial proportion of water resources for ecosystems and human consumption. Despite their vulnerability to climate change, their importance and the risks they face have not been fully assessed at a global level. The most important water sources are also the most threatened by climate and socio-economic changes, affecting the lives of 1.9 billion people worldwide.
Mountains seem immovable and eternal, yet their significance changes over time depending on the perspective of those who encounter them. For the early pioneers of mountaineering, mountains were unexplored places where few dared to set foot, using equipment that has undergone a remarkable evolution over the years. For them, they were the equivalent of our space explorations: places where the unknown dwelled. Some argue that: “technology has changed the way we view the mountains”. For us, it is merely a tool to better understand and appreciate the beauty of nature.
