BUY, WELL, BUY LOCAL!
WITH THIS SLOGAN, ON THE OCCASION OF BLACK FRIDAY, AKU RENEWS ITS MESSAGE TO PROMOTE PURCHASES AT LOCAL RETAILERS.
The relationship with local retailers has always been an essential point for AKU in its relationship with the market. The protection and enhancement of the role of specialized distribution in the territory is considered by the company, in broader terms, as one of the ways to express its responsible commitment to the community.
Local shopkeepers are in fact not only a guarantee for the correct purchasing guidance by old and new outdoor enthusiasts: they represent one of the key elements for the safeguard of the local economy , providing everywhere a service of fundamental importance also from a social point of view for the life of local communities.
And this is particularly true in mountain areas, which are marginal compared to the large shopping centres in urban areas where the greatest purchasing dynamics are concentrated.
AKU's LOCAL FRIDAY initiative for BF2024 is based on these assumptions.
Find the AKU store closest to you!