The system is accessible in store through a QR code placed on an FSC-certified paper hangtag, attached directly to the footwear without the use of unnecessary plastic. By scanning the code, users can access a dedicated landing page for the specific model.
On the page, the footwear is presented through interactive content, images and videos, together with information on materials, certifications, countries of origin, chemical compliance, packaging, maintenance, product care and Carbon Footprint.
Specific data is also provided for each component of the shoe, including composition, country of origin, weight in grams, any certifications and the related reference codes. The same approach is also extended to the packaging, offering a more complete view of the model and its characteristics.
The aim is to make environmental product information increasingly accessible, transparent and easy for end consumers to understand. This allows them to take these aspects into account when making purchasing decisions, supporting more conscious and informed choices about what they choose to wear.
The project is designed to evolve over time and to be progressively extended to other models, further expanding AKU’s path towards increasingly transparent, clear and accessible product communication.
